As a nonprofit organization or government agency, you have a message you want to get out to the public – to educate, inform, warn or create awareness. Whether promoting the overall services of your organization or a new campaign, radio and TV exposure are within your reach.
The OAB’s Public Education Partnership (PEP) program is the only one of its kind in the state, offering all the advantages of broadcast advertising for government agencies and non-profits – frequency, repetition and timeliness. You gain immediate access to all media markets across the state and airtime exposure at a fraction of the cost of commercial ad time.
As a PEP sponsor you pay a flat fee based on the duration of your campaign commitment. During the course of your PEP campaign, stations allocate time in their broadcast schedules to give your spots the widest possible distribution throughout the state. For every dollar you invest, you can generally expect to see $3-$4 of airtime in quality placement.
Revenue from the PEP program subsidizes OAB member services, such as professional education for various facets of stations’ operations and regulatory compliance programs.
To discuss a PEP campaign, please contact Christine Merritt, Executive Vice President of the OAB, at 614-228-4052 or by email at cmerritt@oab.org.
