Effectively and Efficiently Repurposing Broadcast Content for Web and Mobile
Scott Matics, Product Manager – MediaFUSE, Grass Valley
Consumers now have many choices for when and where to consume content. As broadcasters, we need to consider how we can effectively reach all consumers, regardless of the screen they choose to consume our content. Inaction is not an option – Consider that a full generation of viewers are growing up without ever having to worry about time and place constraints for consuming content, and these viewers spend more and more time on new media outlets that local broadcasters are often locked out of due to the inability to efficiently reach all three screens.
This seminar will present an analysis of the technical options available to broadcasters today to make the process of repurposing content more efficient, productive, and drive the creation of “better” content, as far as its ability to be indexed, discovered, and viewed on multiple devices.
Many broadcasters today utilize primitive repurposing tools and a linear, manual process to take their over-the-air content to the web and mobile platforms. Recent advancements in automation make it possible to significantly improve these workflows, resulting in repurposed content that is easier to create, and gets to multiple distribution points within minutes (it is News content after all!).
A metadata-driven approach to content repurposing involves clusters of technologies that will be delved into and analyzed at each point in the production process – pre-production, live production / live streaming, post production, and distribution via multiple providers.
All distribution mediums and formats will be discussed, and we will take a look at emerging technologies, like Twitter, that promise to bring broadcasters into ever closer contact with viewers.
About the speaker
Scott Matics manages the product marketing for the MediaFUSE line of automated content re-purposing products at Grass Valley's Integrated Production Solutions, in Jacksonville, Florida. Matics is responsible for product evolvement, from market research to conception and management of the product lifecycle to worldwide customers.
Matics' past experience includes various marketing management, sales and development positions, spanning the past twenty-three years, including twelve years working directly in the broadcast television control room, robotic camera automation, and Internet technology development fields.
Matics is a 1985 graduate of West Virginia University - Institute of Technology, with a degree in Electrical Engineering / Power Technology.
