Below is a list of the webinars available at no cost during 2010 to staff at OAB member stations. Please note that dates and times are subject to change. All webinars will be archived and available to OAB members shortly after their scheduled date.
You and your staff can either register for these webinars individually (individual registrations open about a month prior to the webinar) or register for all of the webinars the OAB is presenting in conjunction with LocalBroadcastSales.com (LBS). Please note that exclusive OAB webinars, including our upcoming Political Broadcasting webinar, must still be registered for separately.
To register for all of the LBS webinars, go here.
Upcoming Webinars
September
10 Simple Ways to Harness the Power of Stories to Amplify Your Commercial Results with Jeffrey Hedquist
Wednesday, September 8, 1-2 pm.
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. For more information and to register, click here.
Creating Web Content That Drives Revenue
Tuesday, September 14, 1-2 pm.
(for program, web, and news producers, along with sales managers, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. For more information and to register, click here.
OAB EXCLUSIVE: Human Resources Update
Tuesday, September 21, 10-11 am.
(for management, HR staff, sales managers, and more)
For more information and to register, click here.
October
News and Content with Al Tompkins
Wednesday, October 6, 1-2 pm.
(for news personnel and management)
Presented in partnership with LocalBroadcastSales.com. More information available shortly.
Marketing and Promoting Your Website
Tuesday, October 12, 1-2 pm.
(for web producers, promotions managers, sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. More information available shortly.
November and December
Check back for November and December webinar offerings
Archived Webinars from 2010
Auto Ad Sales Opportunities
(for sales personnel, account executives, and management)
Hosted by auto ad sales expert John Tkac in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, go here.
Digital Sales 101
(for sales personnel, account executives, and management)
Presented by Stephen Warley of LocalBroadcastSales.com and Peter Conti of Borrell Associates. To access the archived files from this webinar, go here.
OAB EXCLUSIVE: Hot Issues In Libel, Invasion of Privacy and Editing Practices
(for news personnel and management)
The second of three exclusive OAB webinars on media law issues taught by noted media law expert Dick Goehler of Frost Brown Todd. To access the archived files from this webinar, go here.
Selling Against Cable with Rob Russo
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. Rob Russo’s webinar will show you how to educate your clients on why broadcast is a more cost effective and more efficient advertising medium than cable. To access the archived files from this webinar, go here.
Online Political Advertising Opportunities
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. Learn about the latest research and trends about political advertising spending in 2010, as well as sale ideas you can quickly put together to attract more of those online political ad dollars to your station. To access the archived files from this webinar, go here.
OAB EXCLUSIVE: Evolving Legal Issues with Online, Digital and User-Generated Content
(for news personnel and management)
The third of three exclusive OAB webinars on media law issues taught by noted media law expert Dick Goehler of Frost Brown Todd. To access the archived files from this webinar, go here.
OAB EXCLUSIVE: 2010 Political Broadcasting Webinar
(for sales personnel, account executives, and management)
An exclusive webinar hosted by the OAB's FCC councel of Brooks, Pierce, McLendon, Humphrey & Leonard LLP. To access the archived files from this webinar, go here.
Consultative Sales Approach
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, click here.
Getting Inside Your Advertiser's Mind with Gary Moore
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, click here.
Mobile Advertising Opportunities
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, click here.
Online Promotions: The Force Behind Ad Sales
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, click here.
Do the Math: Media Calculations to Close More Sales with Ron Steiner
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, go here.
Online Video: It's More Than Just Pre-Rolls
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, go here.
How to Get Your Voicemails Returned with Dan O'Day
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, go here.
How to Raise Rates in Radio with Jim Taszarek
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, go here.
Online Healthcare Advertising: The New Engine of Growth for Broadcasters
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, go here.
Reinventing Your Sales with Jim Mathis
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access the archived files from this webinar, go here.
The True Value of Social Networks: Growing Your Pipeline
(for sales personnel, account executives, and management)
Presented in partnership with LocalBroadcastSales.com. To access teh archived files from this webinar, go here.
