Local Broadcast Sales

For a limited time, OAB is offering its members access to an online sales training course called Local Broadcast Sales. These online training modules are for both radio and television staff. OAB will offer this program to our members at no cost, as a benefit of OAB membership, from now through December 31, 2008.

Among the top broadcast sales trainers and modules available are:

• Paul Weyland – Sales 101
• John Tkac – Auto Sales
• Ron Steiner – TV Sales
• Gary Moore – Selling by Personality
• Stephen Warley – Web Sales
• David Topus – Sales Communications
• Dan O’Day – Radio Copywriting (Coming soon)
• Andrea Eliscu – Healthcare Sales (Coming soon)

LocalBroadcastSales.com isn’t just "online" training, it’s "on-demand" training. It’s a resource that provides you with sustained motivation and sales expertise throughout the year. LBS trainings are "on-demand" in three different ways:

1. Watch anywhere and anytime. You can watch all the modules in one sitting or focus on topics of special interest to you. Access training modules that relate to specific challenges that arise on the job.
2. Access content unique to your learning style. Everyone has their own method and pace for learning, so LBS provides videos, worksheets, examples, and several other resources to help you better understand the concepts being presented.
3. Respond to the latest trends. LBS will continuously update and add new trainings based on the latest sales trends and feedback from sales professionals like you!

Specific information on accessing the Local Broadcast sales modules is available by logging into the members-only content on this page. For a preview of the program, go to www.localbroadcastsales.com/preview.